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Home > Wen Yuan (Primary School Edition) > 2020 No.10 > 文创产品开发及营销策略的研究

  • 文创产品开发及营销策略的研究

    Author(s)：

    常涛缨 贾真淇 郑雪颖 吴兴杰 高景明 刘平平

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.10

    Affiliations：

    辽宁科技学院 辽宁 本溪 117004

    Abstract：

    目前，我国文创产业发展迅速，从年销售额达十亿级的故宫文创，到淘宝网上数不胜数的文创小铺，这些小而精美、巧思构想的文化产品带动了许多新的消费热点。为此本文主要就文创产品开发与具体的营销策略展开探讨。

    Keywords：

    文创产品；开发；营销策略

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    [1] 常涛缨,贾真淇,郑雪颖,吴兴杰,高景明,刘平平.文创产品开发及营销策略的研究[J].Wen Yuan (Primary School Edition),2020(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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