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浅谈网络直播模式下的电子商务营销模式

Author(s)：
陶管霞　彭　林

Publication Title：

Wen Yuan (High School Edition) 2020 No.08

Affiliations：
重庆市工业高级技工学校　重庆　402160

Abstract：
随着网络技术的快速发展，短视频、直播带货等网络营销行业也逐渐兴起，“网络直播”已经成为商贸行业的标配，特别是今年受新冠疫情的影响，传统的线下销售模式受到严重冲击，各商家纷纷进军“网络直播”领域，涌现出店主直播、网红带货等多样化的形式。今年7月，人社部公布了互联网营销师等9个新职业，“直播销售员”被列为新工种，网络直播已经发展成为电商在新时代的新产业，网络直播模式下的电子商务营销模式也在发生着巨大转变，这对电商的发展既是机遇，也是挑战。

Keywords：
网络；直播；电子商务；营销

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[1] 陶管霞,彭,林.浅谈网络直播模式下的电子商务营销模式[J].Wen Yuan (High School Edition),2020(08),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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