大数据背景下电商精准营销策略研究——以京东商城为例_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (High School Edition) > 2020 No.06 > 大数据背景下电商精准营销策略研究——以京东商城为例

大数据背景下电商精准营销策略研究——以京东商城为例

Author(s)：
朱圆奕

Publication Title：

Wen Yuan (High School Edition) 2020 No.06

Affiliations：
上海对外经贸大学上海 201600

Abstract：
大数据时代已然来到,数据正在重塑商业世界.营销领域是大数据应用效果最佳的领域,技术的变革也使得精准营销变得更容易.京东商城在利用大数据进行精准营销方面做出了很多的尝试,得出了一些有效的策略.因此本文将以京东商城为案例,分析其利用大数据进行精准营销的模式,并分析其存在的问题和潜在风险,为其他公司提供借鉴.

Keywords：
大数据;精准营销;京东商城

Views
4

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 朱圆奕.大数据背景下电商精准营销策略研究——以京东商城为例[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号