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广告语中语音隐喻的认知阐释

Author(s)：
刘志平

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.02

Affiliations：
山西师大临汾学院外语系

Abstract：
当人们从语音层面研究隐喻，它被称之为语音隐喻。它和隐喻一样，不仅仅被认为是一种修辞手段，从本质上来说更是一种认知方式,。语音隐喻的构成是建立在本体和喻体语音相同或相似的基础之上。本文以中英文广告语为素材，并已关联理论为基础，从认知语用学的角度来探讨语音隐喻的内在意义解读和推理机制。

Keywords：
语音隐喻关联理论广告语

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[1] 刘志平.广告语中语音隐喻的认知阐释[J].Wen Yuan (Primary School Edition),2020(02),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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