《电子商务营销写作实务》课程考核体系改革研究_OpenScirbe Publishing

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《电子商务营销写作实务》课程考核体系改革研究

Author(s)：
曾兰

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.12

Affiliations：
广东培正学院

Abstract：
课程考核是高校教学的重要组成部分，那么课程考核改革也就是教育改革的重要部分。现阶段企业对高校人才要求不仅是知识的掌握，更看重能力的匹配。如今的高校课程考核存在较多弊端，课程考核改革非常有必要。为了推进课程考核及评价体系的改革，本文以《电子商务营销写作实务》课程为例，以目标产出导向，建立多元化、过程性、线上线下相结合，以及融入企业实际需求的更为科学的课程考核体系。

Keywords：
考核改革；电商文案策划与写作；多元化；课程考核

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[1] 曾兰.《电子商务营销写作实务》课程考核体系改革研究[J].Wen Yuan (Primary School Edition),2021(12),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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