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Home > Wen Yuan (Primary School Edition) > 2021 No.06 > 结构方程模型下国产电影票房影响因素研究

  • 结构方程模型下国产电影票房影响因素研究

    Author(s)：

    张夏彧

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.06

    Affiliations：

    安庆师范大学数理学院 安徽 安庆 246133

    Abstract：

    结合参考文献和理论研究，采用2014-2019年票房过亿的电影数据，考虑效应、评分、投入成本、反响、时间、受众和影片类型7个指标对电影票房的影响，并通过 SPSS20.0和 Amos24.0等工具建立结构方程模型研究电影票房影响因素，研究结果表明：效应、反响、评分及投入成本对电影票房均起到重要的正向影响。效应、反响的影响程度较大、评分次之、投入成本最低。在效应中导演的影响程度大于明星带来的效应，在反响中场均人数和上座率的影响程度较大，由此提出国产电影发展建议。

    Keywords：

    影响因素；电影票房；结构方程模型

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    [1] 张夏彧.结构方程模型下国产电影票房影响因素研究[J].Wen Yuan (Primary School Edition),2021(06),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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