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Home > Wen Yuan (Middle School Edition) > 2021 No.02 > 浅析北京故宫博物院文创产品的开发和销售方式

  • 浅析北京故宫博物院文创产品的开发和销售方式

    Author(s)：

    王丹

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.02

    Affiliations：

    贵州师范学院 贵州 贵阳 550018

    Abstract：

    博物馆中的文化创意产品的开发是由于文化创业产业的兴起而衍生的新兴产业。对于文创产品的开发，使得博物馆中的展品能够更加贴近和融入生活，使文物不再是死气沉沉地待在展台上展出。而博物馆开发出的文创产品进行售卖，也成了除门票外的另一大收入来源。本文主要分析北京故宫博物院文创产品的开发理念、开发方式、，销售方式等。

    Keywords：

    博物馆；文化创意产品；北京故宫

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    [1] 王丹.浅析北京故宫博物院文创产品的开发和销售方式[J].Wen Yuan (Middle School Edition),2021(02),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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