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Home > Wen Yuan (Primary School Edition) > 2021 No.02 > 略谈广告创意设计中的视觉传达策略

  • 略谈广告创意设计中的视觉传达策略

    Author(s)：

    陈缦璇

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.02

    Affiliations：

    云南医药健康职业学院 云南 昆明 650106

    Abstract：

    随着时代的发展,现代社会的信息传递逐渐由文字向图形转变,人们已经进入了视觉传达时代.广告创意设计中,为了提升广告创意的视觉效果、提高广告设计的综合水平,需要应用科学的视觉传达策略.论文分析了广告创意设计中重视视觉传达的原因以及广告创意设计中视觉传达的要素,提出了基于广告创意设计的视觉传达策略.

    Keywords：

    广告创意设计;视觉传达;设计策略

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    [1] 陈缦璇.略谈广告创意设计中的视觉传达策略[J].Wen Yuan (Primary School Edition),2021(02),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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