烟草商业企业卷烟营销市场化取向改革下的营销队伍建设策略_OpenScirbe Publishing

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烟草商业企业卷烟营销市场化取向改革下的营销队伍建设策略

Author(s)：
王颖

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.01

Affiliations：
陕西省烟草公司西安市公司陕西西安 710061

Abstract：
我国经济在快速向前发展,烟草行业面临着许多挑战以及机遇,随着卷烟营销市场化改革,为了更好的满足市场的需求,需要站在卷烟营销生态链的角度对原有的体制进行改革.针对营销队伍整体的建设,展开全面且深入的探讨,针对存在的问题,这点能有效的解决措施,希望可以有效提高营销人员的素养,推动卷烟营销市场稳定可持续的发展.

Keywords：
卷烟营销;市场化取向改革;营销队伍建设

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[1] 王颖.烟草商业企业卷烟营销市场化取向改革下的营销队伍建设策略[J].Wen Yuan (Primary School Edition),2021(01),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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