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案例教学法在高校营销教学中的优化应用

Author(s)：
罗玉霞

Publication Title：

Wen Yuan (High School Edition) 2025 No.08

Affiliations：
河南牧业经济学院

Abstract：
当前，高校营销教学中广泛采用的案例教学法虽然初步激活了课堂活力，但在实际操作中却暴露出素材单一、问题设置机械、评价标准单调等问题，限制了教学效果的提升。为此，文章提出构建区域特色案例库、实施问题导向教学设计、打造阶梯式教学机制、推行跨学科融合与教师培训，以及建立多维评价体系等具体优化路径，并结合典型实践案例深入分析优化策略的实际成效，以期为高校营销教学改革提供新思路。

Keywords：
案例教学法；营销教学；高校教育；教学优化；跨学科融合

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[1] 罗玉霞.案例教学法在高校营销教学中的优化应用[J].Wen Yuan (High School Edition),2025(08),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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