市场营销专业实践教学体系构建与学生创新创业能力培养研究_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (High School Edition) > 2025 No.02 > 市场营销专业实践教学体系构建与学生创新创业能力培养研究

市场营销专业实践教学体系构建与学生创新创业能力培养研究

Author(s)：
马明茜

Publication Title：

Wen Yuan (High School Edition) 2025 No.02

Affiliations：
江苏财经职业技术学院

Abstract：
本研究探讨了市场营销专业实践教学体系的构建及其对学生创新创业能力培养的作用。通过分析新经济时代对市场营销人才的需求，提出构建系统连贯的实践教学体系的必要性与策略。研究还提出了通过校企合作、创新教学方法和融入创新创业教育等途径，提升学生的实践能力和创新创业能力的具体路径，旨在推动市场营销专业教育的改革与发展。

Keywords：
市场营销专业；实践教学体系；创新创业能力；人才培养

Views
2

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 马明茜.市场营销专业实践教学体系构建与学生创新创业能力培养研究[J].Wen Yuan (High School Edition),2025(02),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号