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Home > Wen Yuan (Primary School Edition) > 2023 No.10 > 以布迪厄文化资本理论分析文化品牌经营策略——以西岸艺术与设计博览会和甘一当代艺术博览会为例

  • 以布迪厄文化资本理论分析文化品牌经营策略——以西岸艺术与设计博览会和甘一当代艺术博览会为例

    Author(s)：

    王超

    Publication Title：

    Wen Yuan (Primary School Edition) 2023 No.10

    Affiliations：

    南京艺术学院文化产业学院

    Abstract：

    文化品牌的构建与经营对于文化产业中任何行业都是重因，且文化资本对于文化品牌的构建与经营具有非常重要的影响。本文主要研究并论证布迪厄的文化资本理论对于我国艺术博览会品牌经营的影响，以西岸艺术与设计博览会（以下简称西岸艺博会）和甘一当代艺术博览会（以下简称“ART021”）两个中国艺术博览会作为研究和分析的对象，分析探寻文化品牌的经营策略的创新之路。

    Keywords：

    文化资本；文化产业；艺术博览会；品牌经营

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    [1] 王超.以布迪厄文化资本理论分析文化品牌经营策略——以西岸艺术与设计博览会和甘一当代艺术博览会为例[J].Wen Yuan (Primary School Edition),2023(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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