视觉叙事在区域品牌塑造中的价值探究_OpenScirbe Publishing

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视觉叙事在区域品牌塑造中的价值探究

Author(s)：
陈珊

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.11

Affiliations：
广东省轻工业技师学院，仲恺农业工程学院

Abstract：
区域品牌在当今全球化竞争激烈的市场环境中扮演着至关重要的角色。随着全球化进程的加快和信息传播的便捷化，区域品牌塑造变得更加复杂和挑战性。因此，视觉叙事来塑造和传播区域品牌的方式孕育而生，并且成为品牌管理和传播领域的研究热点。鉴于此，本文对视觉叙事在区域品牌塑造中的价值探究的研究是十分有意义的。首先，本文介绍了区域品牌塑造的理论基础，然后对视觉叙事原理及在区域品牌塑造中的应用进行了分析，随后选取了典型的成功和失败案例应用进行了探讨，最后对视觉叙事对区域品牌塑造中的价值及策略进行了详细的阐述。

Keywords：
视觉叙事；区域品牌；价值探究

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[1] 陈珊.视觉叙事在区域品牌塑造中的价值探究[J].Wen Yuan (Middle School Edition),2023(11),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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