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O2O新零售的供应链模式研究

Author(s)：
陈小亚

Publication Title：

Wen Yuan (High School Edition) 2022 No.11

Affiliations：
广州现代信息工程职业技术学院

Abstract：
随着互联网、电商、新媒体及大数据行业的蓬勃发展，线上和线下的对接日益密切。目前，O2O模式蓬勃发展，在新零售模式下，人们的衣食住行发生翻天覆地的变化，整个社会充满便利性。但同时，新零售电商模式对供应链也提出了新的挑战。本文主要分析电商催生的新型O2O新零售模式下的现代供应链管理模式。主要从新零售对供应链的影响；新零售的供应链现状、存在的问题及解决方法四个方面进行阐述，旨在优化O2O新零售的供应链管理模式，为消费者提高更好的服务。

Keywords：
新零售；供应链管理；O2O；消费者；电商

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[1] 陈小亚.O2O新零售的供应链模式研究[J].Wen Yuan (High School Edition),2022(11),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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