网络平台A对大学生消费趋势影响研究分析_OpenScirbe Publishing

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网络平台A对大学生消费趋势影响研究分析

Author(s)：
陈昭华刘建设

Publication Title：

Wen Yuan (High School Edition) 2023 No.05

Affiliations：
百色学院

Abstract：
在“种草经济”的热潮下，各类网络平台以“内容为王”为表现形式，给消费者提供图文和短视频等方式记录生活碎片，并大家分享使用体验感和购物决策。本文以有代表性的几所高校的大学生为研究对象，并通过对网络平台A进行PEST分析现状，有针对性地分析“种草经济”模式对大学生消费行为存在的影响因素及现状问题，试图建立有效的措施来解决这个问题，促进大学生网络消费的理性健康发展。

Keywords：
种草经济；大学生；消费动向

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[1] 陈昭华,刘建设.网络平台A对大学生消费趋势影响研究分析[J].Wen Yuan (High School Edition),2023(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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