浅析旅游品牌视觉形象设计研究——以"李白故里"为例_OpenScirbe Publishing

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浅析旅游品牌视觉形象设计研究——以"李白故里"为例

Author(s)：
吴月

Publication Title：

Wen Yuan (Middle School Edition) 2019 No.11

Affiliations：
西南财经大学天府学院四川成都 610000

Abstract：
随着我国经济的快速发展,物质文化和生活方式逐渐扩大,精神需求的娱乐休闲方式自增.国内旅游业发展迅速,特别近些年的故居文化旅游成为传达文化与生活娱乐很好的结合发展趋势,但大多旅游地缺乏地方性的视觉品牌形象研究.故居文化旅游地的品牌形象传达至旅游者心中是有必要的,本文以"李白故居"旅游品牌设计为例,探索以地域性为核心的旅游地品牌形象视觉设计的路径和方法,突出体现"李白文化"背景下旅游的地方特色,创建独特鲜明的旅游品牌形象,推动"李白故里"旅游业的发展.

Keywords：
李白故居;旅游品牌;历史文化;视觉形象设计

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[1] 吴月.浅析旅游品牌视觉形象设计研究——以"李白故里"为例[J].Wen Yuan (Middle School Edition),2019(11),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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