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Home > Wen Yuan (High School Edition) > 2019 No.02 > 从大学生消费行为及心理角度探究茶产品发展途径

  • 从大学生消费行为及心理角度探究茶产品发展途径

    Author(s)：

    王泽冉 邓鹏军 丁嘉敏 吴炎

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.02

    Affiliations：

    安徽大学 安徽 合肥 230039

    Abstract：

    茶饮品是中国传统饮品--茶的衍生品,其消费情况可以反应大学生对于传统饮品及创新饮品的偏好性,从而分析大学生的消费行为及心理,并且对于指导中国传统茶产品适应大学生消费具有重要的指导作用.本文通过大量文献调研及问卷调查,分析了大学生茶饮品消费现状以及茶饮品不能引起大学生消费兴趣的原因,得出大学生在茶饮品消费中的心理及行为特征,旨在指导茶饮品更好的适应大学生消费,增大中国传统文化在大学生群体中的认知度.

    Keywords：

    大学生;消费行为及心理;茶饮品

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    [1] 王泽冉,邓鹏军,丁嘉敏,吴炎.从大学生消费行为及心理角度探究茶产品发展途径[J].Wen Yuan (High School Edition),2019(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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