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Home > Wen Yuan (High School Edition) > 2019 No.01 > 大学校园市场推广模式的创新研究

  • 大学校园市场推广模式的创新研究

    Author(s)：

    朱艺菲

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.01

    Affiliations：

    浙江财经大学财政税务学院 浙江 杭州 310018

    Abstract：

    随着市场经济的不断发展,社会的消费市场日趋饱和.商家逐步开始挖掘大学校园的商业价值,并采取各种营销战略进行大学校园市场的开拓,抢占大学校园市场,但是现如今推广模式单一,营销效果不尽人意.本文简单介绍了大学校园市场的特征,分析了大学校园市场营销模式的现状,并提出相应的解决方案.

    Keywords：

    大学校园;消费;市场推广;创新

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    [1] 朱艺菲.大学校园市场推广模式的创新研究[J].Wen Yuan (High School Edition),2019(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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