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Home > Wen Yuan (High School Edition) > 2020 No.07 > 扶贫兴农产品包装的品牌设计探索与研究

  • 扶贫兴农产品包装的品牌设计探索与研究

    Author(s)：

    谢　勇　邓陈璇

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.07

    Affiliations：

    广西机电技师学院　广西　柳州　545000

    Abstract：

    近年来，为了促进城乡和谐发展，大力促进民生，有效提升农民的生活水平和经济条件，国家开始重视和实施了扶贫兴农政策，强化了对此类产品的包装和品牌设计。下面，笔者将会从“扶贫兴农产品品牌形象建立”“扶贫兴农产品品牌形象美化”“扶贫兴农产品品牌形象维持”三方面入手，就如何优化扶贫兴农产品包装的品牌设计问题，进行浅显的探索与研究，希望笔者的拙见能够对众读者有所裨益。

    Keywords：

    扶贫兴农产品；品牌形象；策略探究

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    [1] 谢,勇,邓陈璇.扶贫兴农产品包装的品牌设计探索与研究[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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