中职生创业培训之"品牌的价值"解读

Author(s)：

周希良周福美王瑞伟

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.01

Affiliations：

安丘市职业中等专业学校山东安丘 262100

Abstract：

营销的成败决定了企业的兴衰,对营销的不同理解代表了企业的不同层次.营销分为三个梯次,即:资源营销、产品营销和品牌营销,其中资源营销是基础、产品营销是关键,而品牌营销则是营销的最高标准.小企业大都处于资源营销阶段,中型企业则主打经营的产品,而世界级企业营销是主要是品牌.

Keywords：

品牌;价值;资源营销;产品营销;品牌营销

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[1] 周希良,周福美,王瑞伟.中职生创业培训之"品牌的价值"解读[J].Wen Yuan (Middle School Edition),2020(01),.

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