大数据时代下传统媒体与新媒体的发展困境探讨_OpenScirbe Publishing

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大数据时代下传统媒体与新媒体的发展困境探讨

Author(s)：
张鹏

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.05

Affiliations：
大众日报社山东潍坊 261000

Abstract：
进入21世纪,人们的生活方式越来越多样化,随着信息技术的深化,社会结构逐渐发生改变,我们正处于一个高度信息化社会,这也为大数据技术的形成提供了基础,大数据技术是推动我国现代化发展的重要技术,它在各个行业领域都有着广泛的应用,毫不夸张地说,大数据时代已然来到.针对以数据信息传播为主的新闻传播行业来说,大数据时代的到来推动了新闻传播行业的改革进程,使得传统媒体不得不探索新的发展方向.基于此,本文就对大数据时代下传统媒体与新媒体的发展困境进行了一个较为详细的概述.

Keywords：
大数据时代;传统媒体;新媒体;发展困境

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[1] 张鹏.大数据时代下传统媒体与新媒体的发展困境探讨[J].Wen Yuan (Primary School Edition),2020(05),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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