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浅谈新媒体和大型活动之间的融合发展

Author(s)：
许笑梅

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.05

Affiliations：
丹东广播电视台辽宁丹东 118000

Abstract：
科学技术和互联网的发展使得新媒体行业面临着较好的发展机遇,移动客户端的兴起和发展,使得人们可以从被动地接收媒体信息转为主动地进行媒体信息的选择,同时还能够通过网络实现在线的交流和互动.新媒体的发展使得大型活动能够获得更高的关注,增加与受众的互动程度;大型活动的举办也为新媒体带来源源不断地创作素材和主题,二者之间的融合能够实现共同发展.本文从新媒体与大型活动的融合入手,分析新媒体对大型活动的宣传作用,同时提出促进新媒体与大型活动融合的具体策略.

Keywords：
新媒体;大型活动;融合发展

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[1] 许笑梅.浅谈新媒体和大型活动之间的融合发展[J].Wen Yuan (Primary School Edition),2020(05),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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