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Home > Wen Yuan (High School Edition) > 2020 No.06 > 英语商业广告语言中的礼貌模因现象

  • 英语商业广告语言中的礼貌模因现象

    Author(s)：

    吴克兰

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.06

    Affiliations：

    淮南师范学院外国语学院 安徽 淮南 232038

    Abstract：

    本文以模因论为理论基础首先论证礼貌是一种模因,然后讨论了礼貌模因在英语商业广告语言中体现的两种表现形式及策略.最后得出:广告人充分利用语言形式和内容上的礼貌策略来表现礼貌模因,不仅尊重了受众和同类产品的厂商,也促进了销售.

    Keywords：

    模因论;英语商业广告语言;礼貌模因

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    [1] 吴克兰.英语商业广告语言中的礼貌模因现象[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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