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Home > Wen Yuan (High School Edition) > 2020 No.02 > 后疫情时代下戏剧的数字化营销策略分析

  • 后疫情时代下戏剧的数字化营销策略分析

    Author(s)：

    段昕彤

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.02

    Affiliations：

    成都体育学院 四川 成都 610041

    Abstract：

    疫情阶段，在新媒介环境中,传统戏剧演出行业亟需借助数字化营销进行业态融合创新，带动戏剧行业的转型发展。那么,疫情后的数字化演出行业究竟处于什么阶段?国内跨媒介数字化演出的业态发展趋势是什么?本文通过梳理国内数字化演出的行业现状,从数字化演出的舞台呈现、跨媒介传播等方面探索适合国内数字化演出常态化发展的新业态。

    Keywords：

    数字化营销；跨媒介；舞台呈现；业态发展

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    [1] 段昕彤.后疫情时代下戏剧的数字化营销策略分析[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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