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Home > Wen Yuan (High School Edition) > 2020 No.02 > 渭南永辉超市营销策略研究

  • 渭南永辉超市营销策略研究

    Author(s)：

    丁乐欢

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.02

    Affiliations：

    湖南应用技术学院

    Abstract：

    随着疫情的快速扩散，国内的宏观经济也遭受了较大的打击，需求和生产大幅下滑，消费和出口都遭受了严重的影响。实体商业为首的零售业首当其冲，一蹶不振。超市业从初期的繁荣步入成熟后进入衰败阶段，近几年由于电子商务的快速发展以及消费者需求的变化，超市业的发展速度逐步降低，因此对于研究超市业的营销策略具有很重大的现实意义。本文从渭南市永辉超市的经营现状分析，找到其存在的问题，提出可行的优化方案，使渭南市永辉超市的营销策略更加完善，从而促进公司的长期发展。

    Keywords：

    营销策略；O2O模式；经营模式

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    [1] 丁乐欢.渭南永辉超市营销策略研究[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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