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“互联网+”时代高职市场营销专业建设及课程开发研究

Author(s)：
马伟

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.12

Affiliations：
甘肃财贸职业学院甘肃兰州 730000

Abstract：
随着产业转型升级，经济结构的不断优化，为了进一步满足经济发展对市场营销人才的需求，很多高职院校都设置了市场营销相关的专业。职业教育属于国民教育体系，影响其质量优劣的因素很多。欲实现职业教育的大发展，就必须从整体出发，乘坐上“互联网+”时代的“快班车”，进行全面的协同发展。明确专业培养目标，优化课程结构，分析职业属性，按照固定的工作顺序加以“定格”，增加实践弹性，建立就业导向下的专业体系建设和课程开发方案。

Keywords：
高职市场营销；互联网+；课程开发

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[1] 马伟.“互联网+”时代高职市场营销专业建设及课程开发研究[J].Wen Yuan (Primary School Edition),2021(12),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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