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Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 信息化环境下企业市场营销模式创新

  • 信息化环境下企业市场营销模式创新

    Author(s)：

    张洪荣

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    广东省肇庆市工业贸易学校 526060

    Abstract：

    随着国民经济进入高质量发展的新阶段，市场环境逐渐变化，企业的营销模式为了适应信息化背景下的市场环境必须不断创新。从营销理念、营销组织和营销技术三个要素的维度，在信息化环境下对营销管理的特征进行比较研究，以三要素作为企业市场营销模式创新研究的切入并结合相关经典案例进行分析。

    Keywords：

    信息化环境；企业市场营销；模式；创新

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    [1] 张洪荣.信息化环境下企业市场营销模式创新[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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