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“国潮”品牌发展趋势及设计特征浅析

Author(s)：
贺嘉

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
中国服装设计师协会

Abstract：
本文主要探究国潮品牌兴起的原因，并且对国潮当下的发展状况以及影响进行浅析，针对其中存在的问题给出相应的答案。其中通过借助个案分析法、比较分析法来思考传统的设计手段与我国传统文化潮流元素以及各种品牌有机融合的方法，以此来提升品牌竞争力，以此来打破国潮设计的局限性，从而实现国潮品牌的进一步推广。

Keywords：
潮牌；国潮品牌；文化产品；设计趋势

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[1] 贺嘉.“国潮”品牌发展趋势及设计特征浅析[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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