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浅谈目的论视角下的商标翻译

Author(s)：
李翔

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
太原师范学院

Abstract：
当今时代国际贸易不断发展，商业竞争激烈残酷，而如何能快速地打开国际市场，品牌推广必不可少，那么商标翻译的重要性就不言而喻。一个好的商标翻译可以迅速在消费者中建立良好的企业品牌形象，为企业打开利润的大门。本文从目的论视角出发，通过对不同商标的中英文翻译来分析商标翻译时应采用的策略，以实现企业宣传乃至经济效益最大化。

Keywords：
商标翻译；目的论；翻译策略

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[1] 李翔.浅谈目的论视角下的商标翻译[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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