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浅谈新媒体视域下江西中医药旅游文化传播

Author(s)：
李婷玉张海萍*

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：
江西中医药大学人文学院

Abstract：
江西拥有丰富的生态旅游资源和深厚的中医药文化资源，但随着全国很多地方都开始发展中医药旅游，中医药旅游同质化现象越来越严重，再加上自身未能将旅游和中医药较好地融合，中医药文化未能通过旅游得到有效传播。从新媒体的角度探索传播路径，可以为江西中医药旅游文化协同创新中心的发展提供理论支持，帮助中医药文化以及中医药健康旅游更好地发展。

Keywords：
新媒体；中医药；旅游文化；传播

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[1] 李婷玉,张海萍.浅谈新媒体视域下江西中医药旅游文化传播[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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