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我国中小型博物馆文创产业困境及对策探究

Author(s)：
黄璇

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：
桂林市靖江王陵文物管理处

Abstract：
文化产业是文化与经济结合的新兴产业，在发展过程中取得了巨大的经济效益，故宫博物院在产业浪潮中敏锐捕捉到了商机，以萌萌哒的文创产品火爆出圈，让600年的故宫焕发出新的活力，取得了经济与社会效益的双赢。收获了知名度和美誉度，基本实现了文化性与商业性的兼顾。与故宫文创产业蓬勃发展相比，我国其他中小型博物馆文创产业却发展缓慢，本文通过对故宫经验的研究，以期对其他中小型博物馆文创产品研发提供借鉴经验和发展思路。

Keywords：
故宫文创；产业困境；文创产品研发

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[1] 黄璇.我国中小型博物馆文创产业困境及对策探究[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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