EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Middle School Edition) > 2021 No.08 > 探究新媒体环境下电视节目如何打造现象级传播

  • 探究新媒体环境下电视节目如何打造现象级传播

    Author(s)：

    马静

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.08

    Affiliations：

    河北广播电视台

    Abstract：

    伴随着网络的不断发展壮大，新媒体时代也随之而来，相较于传统媒体，新媒体更便捷、传播速度更快、受众范围更广，传统媒体因此受到新媒体前所未有的冲击。传统电视节目在新媒体环境下如何提高收视率、曝光率、影响力，打造品牌，实现现象级传播，成为传统电视节目亟待解决的问题。针对该问题，本文将从打造现象级传播的必要因素、面临的挑战以及实现途径等方面，探讨新媒体环境下如何打造电视节目现象级传播这一内容。

    Keywords：

    新媒体环境；电视节目；现象级传播

    Views
    3
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 马静.探究新媒体环境下电视节目如何打造现象级传播[J].Wen Yuan (Middle School Edition),2021(08),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号