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广告语中的委婉语

Author(s)：
谯明月

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.07

Affiliations：
西安电子科技大学外国语学院陕西西安 710126

Abstract：
生活与文明的发展使得越来越多的人使用委婉语来指代隐晦的事，以体现对他人的尊重和自身的文化修养。委婉语一直是大家研究的重点，但是以往委婉语的研究重心都在生活和文学，国内对广告语中的委婉语研究比较匮乏。因此，本文选择对广告语中的委婉语进行研究，旨在通过对广告语的实际应用的分析，结合语用学的知识，使人们能够从背后采用的原则和原理上对于广告语中的委婉语更好地理解。

Keywords：
广告词；委婉语；语用学

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[1] 谯明月.广告语中的委婉语[J].Wen Yuan (Primary School Edition),2021(07),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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