基于行业需求的高校市场营销课程教学改革探讨重点探寻_OpenScirbe Publishing

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基于行业需求的高校市场营销课程教学改革探讨重点探寻

Author(s)：
李莹

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.07

Affiliations：
长春工业大学人文信息学院，吉林长春 130000

Abstract：
高校作为人才培养的主要阵地，应当根据行业的用人需求，及时调整和优化人才培养的方案，不断推进专业课程的教学改革，让学生学习和拓宽理论知识，不断提升自我的综合能力。同时高校还应当加强与社会企业的沟通和交流，充分了解和掌握企业的人才需求计划，有针对性地培养行业所需的专业性人才。

Keywords：
行业需求；高校；市场营销策划；教学改革

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[1] 李莹.基于行业需求的高校市场营销课程教学改革探讨重点探寻[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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