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Home > Wen Yuan (Middle School Edition) > 2021 No.07 > PBL教学法在整合营销策划中的互动设计与应用

  • PBL教学法在整合营销策划中的互动设计与应用

    Author(s)：

    张欢

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.07

    Affiliations：

    西安欧亚学院，陕西 西安 710000

    Abstract：

    整合营销传播是基于项目展开的策划，较适合以真实品牌需求作为问题，结合PBL教学方法以客户任务为中心展开活动，在课堂教学中将学生分组，各小组根据认领的任务理论结合实践，联合真实世界了解专业知识解决问题。

    Keywords：

    PBL教学法；整合营销；以学生为中心；思考工具

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    [1] 张欢.PBL教学法在整合营销策划中的互动设计与应用[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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