传统品牌形象情感化设计研究_OpenScirbe Publishing

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传统品牌形象情感化设计研究

Author(s)：
陈鑫宇任鑫冉

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.07

Affiliations：
湖北美术学院，湖北武汉 430200

Abstract：
随着品牌的集中与发展，品牌产品的逐渐趋同。越来越多的品牌在竞争中被淘汰，却也有一些传统品牌在消费主义的潮流中稳步发展。在众多品牌的竞争中，情感因素占据相当的影响力，能够左右消费者的主观意愿；品牌是如何构建设计此类情感要素，使之成为品牌屹立且稳步发展的核心。从情感化设计体现、设计特征、设计原则以及设计原则这四个方面来做深入的阐述，全方位的对于情感化的传统品牌形象进行分析，从而明确情感化对于传统品牌在消费主义潮流竞争中的巨大优势与强劲推力。

Keywords：
传统品牌；消费主义；情感化联结；影响力

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[1] 陈鑫宇,任鑫冉.传统品牌形象情感化设计研究[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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