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新媒体营销课程教学模式创新研究

Author(s)：
李清

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.05

Affiliations：
青岛港湾职业技术学院山东济宁 273165

Abstract：
随着移动网络技术的发展,新媒体营销时代到来.时代的转变,改变了营销范围、营销方式以及营销渠道等.为了满足社会新媒体营销发展的多元化需求,越来越多的职业院校开设了《新媒体营销》这一课程,以提高学生的就业竞争力.本文紧紧围绕相关专业的人才培养方案的教学理念,根据该课程的课程性质、定位等对新媒体营销课程的教学模式进行创新,为其他课程的改革创新提供一定的参考,助力高校相关课程的改革创新.

Keywords：
新媒体营销;教学模式;创新

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[1] 李清.新媒体营销课程教学模式创新研究[J].Wen Yuan (Middle School Edition),2021(05),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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