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数字化图书营销策略分析

Author(s)：
高小禹

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
吉林出版集团股份有限公司社科图书出版事业部吉林长春 130000

Abstract：
互联网技术飞速取得进展的同时,阅读习惯也随之而发生了变化,图书营销开始具备相当大的难度.原有的营销没有对这种全新的波动尽快适应,不足之处已经明显的显现出来.营销已经无法产生更好的效果,图书销售方面困难重重.要想从这一现状当中走出来,出版社需要发散思维,对于营销的措施进行改进和完善,注重通过数字化技术,来寻找目标客户展开精准营销,增加营销的途径,逐步将出版市场拓展到更大的范围.

Keywords：
数字化;图书营销;创新

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[1] 高小禹.数字化图书营销策略分析[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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