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基于大数据技术的电力营销策略研究

Author(s)：
马晶晶丁侃

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.05

Affiliations：
国网河南省电力公司永城市供电公司河南永城 476610

Abstract：
在科技技术飞速发展的背景下我国各个领域迎来不断进步，现阶段大数据技术的孕育而生给电力事业提供了有效的发展动力。面对时代与社会的日益发展，人们对电能的需求量也逐年增加，电力营销也迎来巨大挑战。基于此，文章分析大数据技术在电力行业的适用性，探讨大数据技术在电力用户分析和用电负荷预测等领域的应用价值和主要方法，指出在大数据时代制定营销策略的工作重点，为大数据时代电力营销工作的创新发展提供参考。

Keywords：
大数据；电力营销；管理创新

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[1] 马晶晶,丁侃.基于大数据技术的电力营销策略研究[J].Wen Yuan (Primary School Edition),2021(05),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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