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增强选题策划的创新意识

Author(s)：
张竞余

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.04

Affiliations：
机械工业出版社华章分社北京 100037

Abstract：
随着新时代经济的不断发展，社会生活的方方面面都发生了变化，特别是大数据的出现，使人们能够通过互联网搜索各种信息，使读者能够使用手机等移动终端、计算机和各种阅读工具进行看书，对传统图书纸质市场产生了重大影响。随着当前图书市场的激烈竞争，人们对图书的需求不断增长，这对图书编辑人员的能力提出了更高的要求，选题策划是图书出版的重要组成部分，只有选好题材，才能策划出好的图书内容。在当前形势下，编辑需要在选题和策划上增强创新意识，用好的选题来抓住读者的注意力，为图书行业的发展奠定基础。

Keywords：
选题策划；创新意识；策略

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[1] 张竞余.增强选题策划的创新意识[J].Wen Yuan (Primary School Edition),2021(04),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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