鸭绿江"传递生鲜"跨境电商平台案例浅析

Author(s)：

邬晓光1 李志成2

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.03

Affiliations：

1.辽宁机电职业技术学院辽宁丹东 118009;2.丹东日报社辽宁丹东 118000

Abstract：

鸭绿江晚报力求顺应媒体融合发展趋势,坚持依托新闻主业,发展"传递生鲜"电商平台,形成媒体多元化经营的有效载体.鸭绿江晚报坚持以电商等与新闻主业关联度较大的、投资小见效快的产业为抓手,通过多元化经营降低过度依赖传统广告收入而存在的"单立柱风险",进而形成良性的、多元的、可持续的媒体经营体系.

Keywords：

整合资源;多元化经营;交易平台

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[1] 邬晓光1,李志成2.鸭绿江"传递生鲜"跨境电商平台案例浅析[J].Wen Yuan (Middle School Edition),2021(03),.

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