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Home > Wen Yuan (Middle School Edition) > 2021 No.03 > "互联网+"时代消费者行为模式浅析

  • "互联网+"时代消费者行为模式浅析

    Author(s)：

    陈容霞

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.03

    Affiliations：

    襄阳职业技术学院商学院 襄阳 441000

    Abstract：

    目前中国社会及经济发展处于新常态、新业态.大数据、人工智能、区块链、新媒体等新商业技术促使商业、技术和人文不断深层次融合.互联网的快速发展变革了消费者的消费观念和消费方式.本文分析了互联网时代背景下新的消费模式及企业营销应对方式.

    Keywords：

    "互联网+";消费者行为模式

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    [1] 陈容霞."互联网+"时代消费者行为模式浅析[J].Wen Yuan (Middle School Edition),2021(03),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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