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Home > Wen Yuan (Primary School Edition) > 2020 No.08 > 基于Z世代消费特征的国产美妆品牌营销策略研究

  • 基于Z世代消费特征的国产美妆品牌营销策略研究

    Author(s)：

    刘 凡

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.08

    Affiliations：

    石家庄学院 河北 石家庄 050031

    Abstract：

    国潮热带动了国产美妆品牌的快速发展，Z世代人群成为主要的消费人群，在追求新颖与个性的同时有强烈的爱国热情与对物美价廉的生活，本文通过对国产美妆品牌的研究分析基于Z世代消费特征的营销策略，找到更优的国产美妆品牌营销传播方式。

    Keywords：

    Z世代；国产美妆品牌

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    [1] 刘,凡.基于Z世代消费特征的国产美妆品牌营销策略研究[J].Wen Yuan (Primary School Edition),2020(08),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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