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数字电视媒体资产管理系统的研究

Author(s)：
杨树兰

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.08

Affiliations：
呼和浩特广播电视电视台内蒙古呼和浩特 010030

Abstract：
随着各类新兴媒介与传统媒体的不断融合发展，新媒体时代大幕正式开启。在这一时代背景下，传统电视媒体行业已经通过几十年的健康发展积累了诸多有价值的优质电视节目资源。这些节目以及相关素材俨然成为电视媒体行业一种极为宝贵且不可或缺的优质资产。倘若受到不应有的损害，则可能无法再次恢复，造成巨大损失。鉴于此，笔者在本文针对数字电视媒体资产管理系统的创新策略进行一定分析和探究，并且提出一些合理化建议，以供参考。

Keywords：
新媒体时代；数字电视媒体；资产管理系统；创新应用策略

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[1] 杨树兰.数字电视媒体资产管理系统的研究[J].Wen Yuan (Primary School Edition),2020(08),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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