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雪乡,如何提升自身形象?

Author(s)：
郑宝石

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.02

Affiliations：
牡丹江师范学院经济与管理学院黑龙江牡丹江 157011

Abstract：
雪乡原名双峰林场,位于黑龙江省牡丹江市,雪期长、降雪频繁、雪量堪称中国之最,且雪质好,黏度高,素有"中国雪乡"的美誉.雪乡虽作为全国知名的冰雪旅游景区,但随着其知名度的日益提升,也暴露出景区很多的问题,以至于雪乡对外的形象不好,口碑不佳.虽然当地已经针对雪乡的问题做了很大的改进,新闻也曾报道,但目前雪乡的对外形象仍不乐观,未来还有很大的提升空间.

Keywords：
雪乡形象;宣传;服务;旅游商品

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[1] 郑宝石.雪乡,如何提升自身形象?[J].Wen Yuan (Primary School Edition),2021(02),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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