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Home > Wen Yuan (Primary School Edition) > 2021 No.01 > 从词义的角度看广告语中的语义关系

  • 从词义的角度看广告语中的语义关系

    Author(s)：

    豆玉瑢 毛怡

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.01

    Affiliations：

    哈尔滨工程大学 黑龙江 哈尔滨 150001

    Abstract：

    本研究从词义的角度浅要分析广告语中的语义关系,旨在探讨广告语中常出现的词义类型,并分析这些词义类型所体现出的语义关系在引导消费者对广告产品的购买意愿中所起的作用.

    Keywords：

    语义七分法;广告语;语义关系;词义类型

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    [1] 豆玉瑢,毛怡.从词义的角度看广告语中的语义关系[J].Wen Yuan (Primary School Edition),2021(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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