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Home > Wen Yuan (Primary School Edition) > 2021 No.01 > 基于5W模式"天医星"医学教育品牌传播要素研究

  • 基于5W模式"天医星"医学教育品牌传播要素研究

    Author(s)：

    朱婧

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.01

    Affiliations：

    江苏护理职业学院 江苏 淮安 223001

    Abstract：

    本文基于拉斯韦尔提出的传播5W模式,结合江苏护理职业学院"天医星"医学教育品牌传播实践进行个案研究,以期为高校品牌建设和文化传播提供借鉴.

    Keywords：

    5W模式;品牌建设;文化传播

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    [1] 朱婧.基于5W模式"天医星"医学教育品牌传播要素研究[J].Wen Yuan (Primary School Edition),2021(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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