电视剧植入广告效果研究_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (Middle School Edition) > 2020 No.10 > 电视剧植入广告效果研究

电视剧植入广告效果研究

Author(s)：
陈莉莉

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.10

Affiliations：
山东省日照市莒县融媒体中心山东日照 276500

Abstract：
我国的广告业本来是历史悠久的。但是由于建国以来，把它视为资本主义社会的产物，长时期的压制，使之长期得不到应有的重视与发展，改革开放后才开始起步，算是起了个五更赶了趟晚集，目前的影视植入式广告，还处在借鉴摸索的初始阶段，故对于我国广大观众来说还是一个新生事物

Keywords：
电视剧；植入广告；广告营销

Views
4

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 陈莉莉.电视剧植入广告效果研究[J].Wen Yuan (Middle School Edition),2020(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号