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Home > Wen Yuan (Middle School Edition) > 2020 No.10 > 关于图书编辑主导型社群营销的研究

  • 关于图书编辑主导型社群营销的研究

    Author(s)：

    陈 艺

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.10

    Affiliations：

    江苏凤凰科学技术出版社有限公司 江苏 南京 210000

    Abstract：

    图书编辑需要以读者的需求为导向，通过社群进行图书的选题、撰稿等，从而实现良好的营销效果。基于此，本文将从社群结构、社群活动、商业模式、社群影响四个方面对图书编辑主导型社群营销的具体措施进行分析，从而提高图书的编辑质量，保障图书的畅销性。

    Keywords：

    图书编辑；主导型；社群营销

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    [1] 陈,艺.关于图书编辑主导型社群营销的研究[J].Wen Yuan (Middle School Edition),2020(10),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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