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Home > Wen Yuan (High School Edition) > 2021 No.01 > 互联网+环境下农产品品牌建设方向

  • 互联网+环境下农产品品牌建设方向

    Author(s)：

    石 磊 王振平

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.01

    Affiliations：

    长春职业技术学院 商贸学院 吉林 长春 130000

    Abstract：

    目前，我国市场经济得到了卓越的发展，人们的生活水平也因此得到了稳定的提升。人们在购买产品时，更加注重对产品品牌的追求，农产品也不例外。“互联网+”战略的提出，是为了帮助农产品品牌能够在当前的社会经济体制下拥有新的发展契机，推动农产品品牌建设的发展。但是，在实际的品牌建设过程中还存在较多的问题，对此需要采取有效的措施进行解决。基于此，本文首先介绍了互联网+环境下农产品品牌建设的现状，接着从三个方面来阐述互联网+环境下农产品品牌建设的有效措施，以供相关人士交流。

    Keywords：

    互联网+；农产品；品牌建设

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    [1] 石,磊,王振平.互联网+环境下农产品品牌建设方向[J].Wen Yuan (High School Edition),2021(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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